LiveDemand Gen
Marketing Budget Benchmark
See how your marketing budget compares as a percentage of revenue by stage and industry.
Your numbers
Company stage
Benchmark for growth: 15–25% of revenue.
Your marketing spend
12.0%
of revenue · benchmark 15–25%
$600,000
Your annual spend
Under-investing
Verdict
$750,000
Benchmark min
$1,250,000
Benchmark max
Directional benchmarks for B2B SaaS. What matters more than the number is efficiency: spend mapped to pipeline you can trust.
Get a tailored planAbout this tool
What the Marketing Budget Benchmark does.
Compare your marketing spend against typical B2B benchmarks by company stage and industry, so you can set (or defend) a number with data.
What you enter
Revenue, current marketing spend, stage, and industry.
What you get
Your spend vs. benchmark, with over/under-investment flags.
Best for
Leaders setting or defending a budget.
The methodology.
- Spend-as-%-of-revenue compared to stage and industry benchmark ranges.