A lower cost per deal and proof of exactly what drives revenue, so budget follows pipeline instead of activity.
We build the attribution to see what actually sources revenue, then move spend off what only looks busy.
CRO, VP RevOps, or a performance-minded CMO under efficiency pressure.
- Sprint
- 5-6 weeks, AI-accelerated
- First win
- By week two you have the first channel you can confidently cut, backed by attribution.
- Investment
- Scoped from your free audit
What you're dealing with, and what you get instead
Every problem standing between you and the outcome, and the exact deliverable that removes it.
Spend is up, efficiency is down, and you cannot defend the ROI to your board.
✓Attribution that ties every dollar to closed-won pipeline, not clicks.
Your ad platforms take credit for revenue they did not source.
✓Offline conversions fed back in, so platforms optimize to real deals, not proxies.
Paid search burns budget on terms that never become opportunities.
✓Search restructured around the queries that actually convert to pipeline.
Even good leads leak before they reach a sales conversation.
✓The conversion friction inflating your cost, found and fixed.
Marketing and sales argue over which leads should count.
✓Shared definitions so the pipeline math both teams trust holds up.
The path to the outcome
A fixed-scope build in 5-6 weeks, from the free audit to the outcome, then optional ongoing iteration through Growth Operations.
- StartYour free audit
A ranked list of what is actually broken and where your fastest wins are, in 48 hours, before you commit to anything.
- 01MeasureYou can finally prove which spend actually makes money.
- 02ReallocateBudget moves to what drives revenue, and the waste disappears.
- 03AlignSales and marketing trust the same numbers at last.
- The outcomeA lower cost per deal and proof of exactly what drives revenue, so budget follows pipeline instead of activity.
Yours to own and keep improving through Growth Operations.
By week two you have the first channel you can confidently cut, backed by attribution.
- ✓ We build the attribution, restructure the spend, and align the teams. You approve the moves.
- ✓ AI-accelerated modeling ties spend to pipeline in weeks, not a quarter.
- ✓ The model and dashboards are documented and handed to your team.
What the build includes
Cut Your CAC bundles these services into one outcome, delivered on a fixed scope and handed to your team.
What you walk away owning
- ✓ An attribution model that proves what drives revenue
- ✓ Spend reallocated to pipeline, not clicks
- ✓ A defensible cost-per-opportunity number by channel
Where the deal closes changes what to measure: self-serve and sales-assisted SaaS, compliance-gated FinTech cycles, and offline-heavy Industrial motions each need the attribution wired differently.
See the gaps before you spend a dollar
The engagement starts with a free, automated audit that returns a ranked list of what is actually broken and where your fastest wins are, in 48 hours, no sales call required. You see exactly what the build would fix before you commit to anything.
Start with the free audit
In 48 hours you will know exactly what is broken and what it takes to fix it.
We only scope what the audit proves we can move. No retainer, no open-ended contract: a fixed scope, a fixed timeline, and a system you own at the end.