LiveDemand Gen
Paid Search ROI Calculator
Model the ROI of a paid search program before you spend a dollar.
Your plan
Projected new revenue / month
$240,000
at 24.0× ROAS
1,250
Clicks / month
100
Leads / month
20
Customers / month
$100
Cost per lead
$500
Blended CAC
24.0×
ROAS
Directional based on your inputs. Real ROAS depends on clean conversion tracking and optimizing to pipeline, not clicks.
Get a tailored planAbout this tool
What the Paid Search ROI Calculator does.
Enter spend, click and conversion rates, and deal size to see projected leads, customers, CAC, and ROAS for a paid search program.
What you enter
Budget, CPC, CTR, conversion rate, and ACV.
What you get
Projected leads, customers, CAC, and ROAS.
Best for
Demand-gen leaders evaluating Google/Bing Ads.
The methodology.
- Clicks = budget ÷ CPC; leads = clicks × conversion rate.
- Customers = leads × close rate; ROAS = revenue ÷ spend.