LiveBrand & Web
Website Conversion ROI Calculator
See the revenue impact of lifting your website conversion rate by a few points.
Your site today
Lifting conversion from 2% to 3.2% takes you from 32 to 51 customers a month.
Added revenue / year
$2,764,800
from a 1.2-point conversion lift
96
Extra leads / mo
19
Extra customers / mo
$230,400
Extra revenue / mo
$2,764,800
Extra revenue / yr
Directional based on your inputs. Real uplift depends on the pages, offer, and audience. A free audit shows where the conversion is leaking today.
Get a tailored planAbout this tool
What the Website Conversion ROI Calculator does.
Enter your traffic, current conversion rate, and deal size to model the pipeline and revenue unlocked by even a small conversion improvement.
What you enter
Monthly traffic, conversion rate, target uplift, and ACV.
What you get
Additional leads, customers, and revenue from the uplift.
Best for
Teams weighing a redesign or CRO investment.
The methodology.
- Extra conversions = traffic × (new rate − current rate).
- Revenue impact = extra customers × ACV.