The secret to gaining more app subscribers lies in a strategic approach that speaks to users and addresses their needs. With free Chat GPT prompts, you can easily generate marketing content that boosts conversions, user engagement, and customer lifetime value. 

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In this guide, we’ll go through 10 Chat GPT marketing prompts that address common marketing challenges for subscription apps. These prompts will help you refine landing page copy to increase conversions and write in-app notifications that persuade and re-engage users. 

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Prompt 1: It all starts with a deep audience’s understanding

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To connect with potential customers, you need to understand their deepest pain, frustrations, and desires. For a subscription app, this means crafting messaging that goes far beyond features and benefits. 

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Imagine you’re marketing a project management tool. Instead of touting features like task tracking and calendar sync, what’s driving people to your solution? Are they stressed out by looming deadlines? Frustrated by dysfunctional teams? The following prompt* will help you understand your users deeply:

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"Identify the primary pain points and motivations of potential users for [App Name]. Analyze the challenges and frustrations they experience related to [specific problem the app addresses, e.g., project management, time tracking, productivity]. Describe how these issues impact their day-to-day operations and decision-making, and explain the emotional and practical drivers that would make them consider a solution like [App Name]. Outline key messaging elements that would resonate with their pain points, enhancing interest and encouraging subscription intent by demonstrating how the app directly alleviates these concerns."

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*Disclaimer: It’s important to train your GPT model in advance with key information about your app so their responses can be more accurate. 

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Prompt 2: Crafting high-conversion copy for a landing page

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When it comes to apps, people don't care about features. They want to know how your app is going to make their life better. 

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The ask is to use benefit-driven language that speaks to both logical and emotional desires. The result? A landing page that educates and excites, not just informs.

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"Craft a high-conversion landing page copy for [App Name] that emphasizes how it directly solves the primary challenges faced by [target audience, e.g., remote teams, small business owners, project managers] in [specific area, e.g., productivity, collaboration, task management]. Focus on clear, benefit-driven statements that outline how the app addresses specific pain points instead of simply listing features. Use persuasive language to create an emotional connection with potential users and include strong calls-to-action that inspire immediate engagement and subscription intent."

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Pro tip: A/B test variations of this copy to see which version generates more subscriptions.

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Prompt 3: Generating personalized onboarding emails

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Your onboarding emails should provide step-by-step instructions on how to achieve a specific result in your app. This is where you'll help users see the value and build confidence in your product.

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Let’s make an example. If you have a productivity app, your first email could walk users through creating their first to-do list. The next email could congratulate them on getting organized and show them how to schedule their tasks directly into their calendar. These small "wins" will keep them engaged and motivated.

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This approach allows you to be warm and friendly in your tone. You're not selling your app; you're helping them get started and set up for success. 

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Here’s the Chat GPT prompt: 

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"Generate a series of personalized onboarding emails for [App Name] aimed at engaging trial users during their initial experience with the app. Focus on guiding users through key features and benefits that address their specific pain points, helping them quickly see value in the app. Each email should encourage users to explore essential functions, celebrate small wins, and provide actionable steps that foster confidence and familiarity. Include a friendly tone and clear calls-to-action to reinforce the benefits of upgrading to a paid subscription, increasing the likelihood of conversion."

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Prompt 4: Improving app store descriptions

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Your app description is often the first thing potential customers see, making it your most important sales opportunity. This prompt* helps you transform a feature-laden list into a benefits-focused story that connects with your target audience. 

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For example, if your app helps disorganized freelancers manage their time, don't start your App Store description with "task manager" and "deadline reminders" features. Instead, imagine a headline that speaks directly to freelancers' pain points: "Juggle multiple clients like a freelance business machine" or "Finally meet deadlines stress-free."

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By the end of your rewritten description, you should inspire potential customers to download your app and try it out for themselves. If it's a great fit, they'll be much more likely to convert to subscribers. Here’s the Chat GPT prompt:

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"Revamp this App Store description for [App Name] to maximize organic downloads by focusing on how it solves key challenges for [target audience, e.g., freelancers, project managers, small business owners]. Begin with a compelling opening that highlights the main benefits, then detail how specific features address common pain points. Use concise, engaging language that is optimized for the search keywords found in the attached document, ensuring the description communicates clear value and entices users to download and explore the app, ultimately supporting subscription growth.

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*Before using this prompt, conduct an ASO keyword research to identify the main terms to position your app. Then, attach the document to the conversation with your GPT. 

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Prompt 5: Creating engaging in-app notifications

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In-app notifications are a powerful way to encourage habit formation, increase engagement, and guide users towards your app's most valuable features.

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Imagine a fitness app that wants to keep users active and engaged. Instead of boring notifications, each one could celebrate milestones like a workout streak or introduce features like hydration tracking or personalized goal setting. By framing each notification as a celebration or a helpful suggestion, your users will see value in every interaction and appreciate your app's thoughtful guidance. No more annoying pings!

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Try this prompt:

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"Create a series of engaging in-app notifications for [App Name] aimed at increasing daily or weekly active user engagement, thereby supporting long-term subscription renewals. Each notification should offer timely value by highlighting useful features, celebrating user milestones, or providing tips that enhance the app experience. Use a friendly, motivating tone and keep messages concise to avoid interruption fatigue. Include clear calls-to-action that encourage users to explore new tools or complete specific actions within the app, strengthening their connection to the platform and boosting recurring usage."

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Prompt 6: Retargeting lapsed users with targeted ads

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This approach allows you to launch a targeted ad campaign to win them back by highlighting both the things they loved about it before, as well as new features that'll make them love it even more.

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Try this prompt: 

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"Develop a targeted ad campaign aimed at retargeting lapsed users of [App Name] who haven’t engaged with the app recently. The ads should focus on re-engagement by reminding users of the core benefits they found valuable and introducing any new features or updates that address common pain points. Craft messaging that appeals to their initial motivations for downloading the app, using language that sparks curiosity and a sense of missed value. Include a strong call-to-action encouraging users to reopen the app, reignite their interest, and guide them back into the subscription pipeline."

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Prompt 7: Generating high-impact customer testimonials

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In B2B SaaS & tech, customer testimonials are a powerful way to establish trust and showcase the real value of your app. Make in-depth interviews with current customers and go beyond "We're great!". Focus on the real benefits your app provides to customers. 

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When potential customers read testimonials that speak directly to their pain points and see how other customers overcame similar challenges, it's much easier for them to envision your app as the solution.

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Then, upload the transcripts to your GPT and use this prompt: 

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"From the attached transcripts, generate high-impact customer testimonials for [App Name] that build trust and enhance social proof across landing pages, in-app screens, and marketing campaigns. Focus on capturing authentic feedback from users who have experienced significant benefits, such as improved efficiency, reduced stress, or enhanced productivity. Each testimonial should highlight specific pain points the app solved, creating a relatable and compelling narrative. Use concise, persuasive language that resonates with potential users, showcasing real-world results that reinforce the app’s value and encourage new users to convert."

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Prompt 8: Monthly newsletter content that increases retention

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A monthly newsletter is a valuable way to keep subscribers connected to an app and remind them of its ongoing value. This prompt centers on creating newsletters that go beyond simple updates, instead using engaging content to enhance user retention by fostering a sense of community, providing timely insights, and showing users how the app can continue to support their goals.

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Pro tip: Segment this newsletter for different subscriber tiers, offering exclusive tips or discounts to premium members.

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"Create monthly newsletter content for [App Name] aimed at increasing user retention by engaging subscribers and reinforcing the app’s value. Each newsletter should highlight recent updates, new features, and practical tips that enhance user experience, along with success stories or testimonials to build social proof. Include content that anticipates user needs or seasonal trends, showing how the app continues to support their goals. Use a friendly, informative tone and calls-to-action that encourage subscribers to explore features they may not have used, helping to keep engagement high and reduce churn."

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Prompt 9: Social media content that showcases app features

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Social media is a great place to demonstrate how your app can fit into a user's workflow. This content should be used to tell stories that showcase the app's benefits in real-life scenarios. By focusing on specific pain points and how the app solves them, the content becomes more relatable and authentic. This helps to increase visibility and drive interest and subscriptions.

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Add visuals, short videos, and user testimonials to make the posts more engaging. A short video could show how easy it is to log hours in the app, while a testimonial graphic could share a user's story. Use captions that encourage likes, shares, and comments to drive engagement and community building.

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"Develop engaging social media content for [App Name] that showcases key features in a way that highlights how the app seamlessly fits into users’ daily routines. Each post should focus on a specific feature or benefit, using relatable scenarios that address common challenges faced by [target audience, e.g., freelancers, remote teams, small business owners]. Use a mix of visuals, brief demonstrations, and testimonials to illustrate the app’s practical value. Craft captions that encourage shares and engagement, building visibility and driving interest in subscriptions by connecting the app to everyday needs and productivity boosts."

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Prompt 10: Gathering feedback from existing subscribers

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One of the most effective ways to guide your app's future is to tap into your current users. They are your best resource for deciding what to improve next. Create a feedback strategy that digs deeper than "rate our app" questions. Ask your users what they love, where they get stuck, and what features they're missing. Collecting this feedback will help your team make data-driven decisions on what to improve next, leading to higher user satisfaction and retention.

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Here's an example of a Chat GPT prompt that digs deeper: 

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"Create a strategy to gather feedback from existing subscribers of [App Name] to gain insights that will inform future updates and improve overall user satisfaction. Design questions that uncover users' favorite features, areas where they experience friction, and additional tools or functions they would find valuable. Encourage open, constructive responses by framing questions in a positive, user-centric way. Use the feedback to identify potential improvements or new features that align with subscriber needs, ultimately fostering stronger engagement, increasing satisfaction, and reducing churn."

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This type of feedback will reveal what's working and what's not. If multiple users request the same feature or improvement, it's likely a positive indicator of what to improve next. Make sure to communicate what you're working on and when it will be released. This will not only show you're listening but also build trust with your users.

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Access 100+ Chat GPT prompts to boost your SaaS 

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The right prompts and strategies—tailored to understand users’ needs, highlight the app’s unique benefits, and foster continuous engagement—can make a powerful difference. Nexus offers expertly crafted free ChatGPT prompts designed to save time and improve campaign impact. Join now to see how it can empower your team to deliver engaging, conversion-focused content with ease.