B2B Search Engine Optimization services—increase site traffic, leads & sales
Search engine optimization (SEO) is no longer just an option for B2B companies - it's an absolute necessity. With more and more of your potential customers turning to Google and other search engines to find solutions to their problems, having an optimized website that shows up high in the search results is crucial.
Our specialized B2B SEO agency offers comprehensive SEO services tailored specifically to help B2B companies like yours increase visibility, generate more qualified traffic, and ultimately drive more sales opportunities online.
Why SEO matters for B2B companies
For B2B companies, SEO is all about capturing the attention of the right potential buyers at the right stage of their buying journey. SEO allows you to get your brand and offerings in front of people who are actively looking for solutions like yours, making it easier to engage and nurture them into sales-ready leads.
Here are some key reasons why SEO is especially critical for B2B success today:
- Your website is often the first touchpoint. Research shows that 67% of the B2B buyer's journey occurs even before they directly engage with a sales rep. So your website needs to do the heavy lifting in attracting, engaging, and converting site visitors.
- Buyers trust organic search results. Studies show that search engine results on page 1 get more than 90% of traffic and user trust. If you're not visible here, you'll miss out on quality leads.
- You have multiple complex buyer personas to target. With long sales cycles and multiple decision makers involved, B2B SEO must be shaped around reaching your distinct personas at each stage.
- Your competition is already using SEO. By leveraging SEO, you can level the playing field and gain an edge over competitors also vying for your buyer's attention.
- SEO delivers trackable ROI. Unlike other marketing channels, you can clearly see the impact of SEO on lead generation, brand visibility, and revenue.
In essence, SEO is table stakes for any successful B2B organization today. To grow your business in a measurable, strategic way, investing in SEO needs to be a priority.
Our B2B SEO approach
Our B2B SEO agency brings together SEO experts dedicated solely to optimizing websites in the B2B space. We take the time to understand your unique business, audience, and goals to deliver customized SEO solutions that move the needle.
Here is an overview of our proven B2B SEO process:
Discovery & strategy
- Competitor analysis
- Technical SEO audit
- Keyword research & opportunity analysis
- Buyer persona development
- Custom SEO strategy and roadmap
On-page optimization
- Optimizing page titles, meta descriptions, headers
- Enhancing page speed and mobile optimization
- Structuring content for SEO best practices
- Implementing schema markup for better indexing
Off-page optimization
- Link building from relevant high authority sites
- Securing backlinks through outreach campaigns
- Cultivating reviews, guest posting opportunities
- Monitoring link velocity and anchor text ratios
Conversion optimization
- Optimizing on-site content for user experience
- Implementing calls-to-action and lead flows
- Install tracking and analytics for ongoing optimization
Performance tracking & reporting
- Rank tracking and site traffic monitoring
- Lead and sales attribution modeling
- Identifying new optimization opportunities
- Monthly performance reports and strategy recommendations
We focus onsearch engine optimization best practices that Google's algorithms favor, avoiding shortcuts that could jeopardize your site. Our experts stay on top of Google's algorithm updates to ensure your efforts remain effective over time.
Throughout the process, we provide complete transparency through performance reporting. You'll have access to key SEO metrics like rankings, traffic, leads generated, and ROI.
Driving more leads & sales with SEO
For B2B organizations, the top goal of SEO is to drive more quality leads and new business opportunities. With our strategic approach, we help you:
Increase your share of voice
By improving your site authority and keyword rankings, we help you capture more visibility and clicks in search results. This expands your digital real estate and share of voice.
Reach more relevant visitors
Our targeted SEO attracts visitors who are actively searching for solutions like yours, making them more primed for conversion. You reach audiences at scale.
Build authority and trust
Ranking for your top keywords signals to searchers that your business is credible, authoritative, and can be trusted. This establishes brand clout.
Convert visitors into leads
We optimize on-site content for conversions and integrate SEO with your lead gen processes. So more visitors become engaged leads.
Expand your marketing ROI
Unlike paid search, the investment required in SEO decreases over time while organic growth and revenues continue. This boosts your overall ROI.
Why choose our agency?
As a premier B2B SEO agency, here's what sets us apart:
- Proven B2B Expertise: With years of experience specifically in the B2B space, we have SEO down to a science for B2B sites.
- Custom Strategies: We take a bespoke approach, custom-tailoring strategies around your unique business needs, audiences and objectives.
- Hands-on Management: You have direct access to our team through the process. Expect responsive, dedicated account management.
- Quick Results: Our optimized approaches help drive tangible results faster, whether that's more site traffic or leads.
- Transparent Reporting: We provide insightful, easy-to-understand reporting on key metrics so you understand the full impact.
- Latest Methodologies: Staying on the cutting edge of SEO techniques and thought leadership is core to our work.
- Flexible Scale: We have the expertise and capacity to scale up or down to match the ever-evolving needs of your business.
- Commitment to Results: We don't stop optimizing until we've helped you meet the agreed upon targets.
Grow your B2B brand with SEO
In closing, SEO is one of the most important services B2B brands need today to gain visibility, attract their ideal buyers, and accomplish core growth objectives online. Our B2B SEO experts are passionate about driving results and taking brands like yours to the next level.
We invite you to schedule a complimentary strategy session with our CEO, Alex Hollander. This is a chance to discuss your current marketing situation, explore if our SEO services may be a fit, and identify opportunities to expand your presence.
