In B2B tech marketing, keyword research and on-page SEO are key to driving organic traffic and search rankings. By using targeted ChatGPT prompts, marketers can generate keyword ideas and optimize their content to deliver long-term results. This post will show you how to use ChatGPT for SEO strategies that drive business growth. 

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Keyword research with ChatGPT

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Target keywords

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Keyword research starts with finding the right target keywords. ChatGPT can generate keyword ideas that include primary, secondary, and related terms that are relevant to your audience. Simply give ChatGPT a brief description of your industry or product and it will suggest keywords based on search trends, user behavior, and search intent.

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For example:

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Generate keyword ideas that include primary, secondary, and related terms relevant to the audience in the [insert industry/product]. Use search trends, user behavior, and search intent to identify the most effective keywords for this niche. The goal is to create a comprehensive list of terms that will improve SEO performance and align with audience interests, driving more targeted traffic to the business. Please focus on both broad and specific keywords that can be used in content strategies and online marketing efforts.

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This will give you a mix of broad and niche keywords that are relevant to your market. But ChatGPT gives you the guide, the next step is to go into Semrush or other SEO research tools to confirm the keywords you’re targeting have a good search volume and low difficulty to go for. 

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Long-tail keywords

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Long-tail keywords are specific and attract more qualified leads. They’re especially valuable in B2B tech marketing, where decision-makers use detailed search terms to find the right solution. ChatGPT can generate long-tail keywords by looking at pain points, buyer intent, and niche industry needs.

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Example:

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Generate a list of long-tail keywords that address common pain points, buyer intent, and specific needs within the [insert niche industry]. Focus on identifying terms that potential customers are likely to search for when seeking solutions, making purchase decisions, or comparing products. These keywords should reflect deeper intent and align with the challenges and motivations of the target audience, helping to capture highly relevant traffic and improve conversions through SEO and content marketing strategies.

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Just like the earlier step, these keywords must be put into Semrush to confirm their relevance to users. 

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Clustering keywords

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Clustering keywords is key for structuring your content for internal linking. Clusters create a content map that increases your website’s topical authority. ChatGPT can help categorize your keyword ideas into semantic groups so you have a clear structure for pillar content and supporting articles.

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Create a spreadsheet with all the keywords you chose after confirming their relevance on SemRush, and upload that document to ChatGPT. Then, use this prompt:

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Cluster the provided keyword ideas into semantic groups to create a clear structure for pillar content and supporting articles. Organize the keywords based on their relevance to key topics, subtopics, and themes within the [insert industry/product], ensuring they align with search intent and user behavior. The goal is to build a comprehensive content strategy, where pillar pages cover broad topics, and supporting articles target more specific, related terms to drive organic traffic and improve SEO performance.

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Make sure each cluster is a broad, general theme for your content and is clearly related to your B2B offering. A best practice is to choose a relevant keyword of each cluster (high volume, low difficulty) and make it the main keyword of the cluster, this ensures an optimized SEO structure from start to finish. 

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On-page SEO with ChatGPT

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Titles and meta descriptions

Crafting titles and meta descriptions that grab attention is key to increasing click-through rates (CTR). ChatGPT can help generate well-optimized meta tags by providing keyword-focused options based on the content topic or blog title.

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Use this prompt:

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Generate well-optimized meta tags, including both meta titles and meta descriptions, based on the following content topic or blog title: [insert topic/blog title]. The meta tags should focus on relevant keywords while being compelling and concise to improve click-through rates. Ensure that the meta title is within 60 characters and the meta description is within 160 characters, using language that appeals to search intent and encourages user engagement. The goal is to improve SEO rankings while attracting more organic traffic.

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Content

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Writing high quality SEO content is time-consuming, but ChatGPT can help speed up the process. You can use prompts to get outlines, headings or even full drafts. This way you can focus on refining the content, improve its quality and make sure it’s optimised for search engines.

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For example:

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Act as an SEO expert specialized in optimized content for [brand]. In order to increase the visits to the website and its ranking on Google, provide the content for a blog article talking about [theme], which has the main keyword: [keyword]. The ideas in the writing still need to be exhausted so the blog sounds expertly and comprehensively. Include expert sources over [year]. 

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ChatGPT will give you a structure and you can tweak it to your audience, making content creation faster and more efficient.

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Discover 100+ free ChatGPT prompts for SEO

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ChatGPT for keyword research and on-page SEO is a quick and easy way to boost your marketing. From generating target keywords to content optimization, ChatGPT helps B2B tech marketers get better SEO results. If you want to get ahead, log into Nexus to find an extensive library of prompts for B2B tech marketing.