How do I know if the marketing investment I'm making will pay off? A question that many undoubtedly ask when wanting to invest in digital marketing and that often does not have a clear or understandable answer for entrepreneurs, because certainly each entrepreneur is a specialist in their company, but perhaps they do not know as much about marketing. Tribe has a clear answer to this question and it is called Cut the crap.

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The Effiqs' method is based on strategic sessions that are the first step before making any investment in marketing, since the priority is to know the context, strengths and weaknesses of the brand. Ask yourself, can a doctor prescribe the correct medicine without knowing the patient's signs and symptoms? Not really, more than just marketing Effiqs is a growth agency and plays a main role as consultants.  

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Now, what are these strategic sessions about? The “Cut The Crap” , which is the name of these strategic sessions, is based on 3 phases, which are:

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1. Input and critical analysis session: in this 3-hour session, the different aspects and current contexts of the brands, in order to know in depth the status and how to proceed to improve and prepare everything before investing in marketing. Additionally, it is a co-creation work where both the businessman and Tribe make a critical analysis.

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2. Creative and strategic planning session: Our specialists meet in a collective brainstorm to analyze all the information received in the first session, thus producing the action plan based on the contexts and possibilities of the companies.

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3. Output and deliverables session: in a new 3-hour session, the Effiqs team presents everything that will be the strategy, based on SMART goals with their scope, plans and roadmap, to know step by step how the strategy will be implemented. strategy.  

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This is how our Tribe designs real strategies based on a true action plan. After having shared more than 6 hours with them, you will not need to be a marketing expert to understand where and how you will make your investment and what results you can expect.  

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We understand that navigating these waters can be challenging, but you're not alone. Schedule a free strategy call with our ABM agency CEO, Alex Hollander. Or visit our homepage for more information regarding B2B SaaS & Tech Growth Operations!