If you are looking to publicize your company or need to obtain greater visibility of your business on the web, but doing it on your own has not given you the expected results, you are probably already considering working with an agency or professional in the area, so Choosing the most suitable one can be quite a dilemma.

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That is why Google, in order for companies or people who need to advertise online, but do not know how to do it, created a program in which marketing agencies or professionals can be verified for their certification when managing campaigns with Google. Advertising, and understand the system that governs this search engine used by 89% of Internet users who travel on the web.

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A Google Premier Partner or Google Partner agency has several advantages, which at the same time are quality guarantees for your business and your campaigns.

· Obtaining a certification that demonstrates knowledge and experience in the development of advertising campaigns through the different channels and different Google tools

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· Maintain positive long-term investment projections

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· Recognition for their performance and dedication managing advertising campaigns with Google

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· Possibility to continue growing and updating with the latest exclusive Adwords news

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· Access to strategic consultancies developed by Adwords

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· Visibility in the search engine of Google Partner agencies

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Why use a Google Premier Partner?

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The Premier Partner badge is a guarantee. Clients know that they are always up to date with the latest developments in Google Ads. Companies with the Google Premier Partner badge have the right to display it on their website. It is a sign of quality for customers. It represents proven business knowledge and success in digital marketing that goes beyond that of standard Google partners. Maybe you're a small or medium-sized business that now has the budget to go a step further with your SEO, or maybe you're a young aspiring entrepreneur with a short window of time to get your product out there before it goes out of style.

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A key part of search engine marketing is pay per click. Companies use pay per click as part of an effective SEM campaign for a variety of reasons, but time and budget are always key motivating factors. PPC is an extremely useful digital marketing channel for companies with short-term marketing goals. Once a campaign has been created, ads will be visible within days. Although this has a price because the advertiser must pay an auction price for each click through which they reach their website.

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This is why digital marketing newbies find PPC campaigns discouraging and potentially very expensive: a poorly formulated PPC campaign could encourage clicks from visitors with no interest in a website's products and services. If there are too many such visitors, they will deplete a site's marketing budget very quickly, with little or no added value. That is why it is vitally important that SMEs and PPCs have the support of Google's expert Premier Partners.

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We understand that navigating these waters can be challenging, but you're not alone. Schedule a free strategy call with our ABM agency CEO, Alex Hollander. Or visit our homepage for more information regarding B2B SaaS & Tech Growth Operations!

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