Social networks have played an important role over the years, being fundamental for the development of small, medium and large companies. The evolution of marketing has been constant and very persistent, the reason is very simple, social networks are the best way to reach the public directly with the certainty of a true interaction that offers real results.

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TIPS THAT GUARANTEE SAFE RESULTS

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• Know your target audience: This information is essential, it serves to have a broad overview when building a digital marketing campaign, knowing the age, tastes, sex, and location of your audience, it will give you a guide to what the targets are. interests of your audience.

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• Evaluate which platform benefits your business the most: Not all platforms attract the same audience and not all of them do the same, reinforcing the one that helps you grow the most in sales and visibility will help you achieve optimal results.

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• Apply discovery commerce: If you have wondered the meaning of this term, it is nothing more than a technique used in electronic commerce. Thanks to discovery commerce, two specific advantages are generated, the first for companies, which highlights the fact of being able to connect with an interested target audience; that is looking for your product or service or at least something similar and the second, which is directed to the user which is based on the surprise factor. If you have ever heard someone say: “Google is listening to me”  it is discovery ecommerce making a presence.

• Create valuable content: Valuable content is as important as creating a strategy, you must be careful and be relevant in the topics and proposals for your social network, presenting useful and quality content, where the user has the opportunity to save and share with others making more people aware of your content.

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HOW TO ACHIEVE OPTIMUM RESULTS MARKETING PERFORMANCE?

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At Effiqs we will explain four fundamental points to improve the performance of your company.

• Measurement: Measurement is that which tests creative and media strategies, thanks to measurement you can understand the impact of your advertising on business results and offers you a detailed overview of how you can improve.

• Content: Let creativity flow, use different formats when showing your product, it is necessary for companies to adapt to the user's needs and at the same time connect emotionally.

• Media: Make sure you have the necessary platforms to start showing your ads, this will help you stand out from the competition.

• Culture: Improve your ability to react and act in the face of market changes that affect your company's marketing and that occur at high speed. You have to know how to adapt to new developments in time to differentiate yourself from the competition.

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We understand that navigating these waters can be challenging, but you're not alone. Schedule a free strategy call with our ABM agency CEO, Alex Hollander. Or visit our homepage for more information regarding B2B SaaS & Tech Growth Operations!

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