We conducted extensive keyword research to identify high-value terms that were both relevant to Speakap's services and likely to attract qualified leads. This targeted approach ensured that the content and SEO efforts were focused on terms that would drive meaningful traffic.

By developing a content strategy based on the pillar and cluster model, we improved the quality and relevance of Speakap's content. This strategy not only increased organic traffic but also ensured that visitors were more likely to convert, enhancing the overall ROI.

We resolved technical SEO issues by improving mobile responsiveness and fixing FAQ schema problems. These enhancements improved the user experience, which contributed to higher engagement rates and better search rankings.

We restructured Speakap's Google Ads campaigns to focus on high-performing keywords and ad groups. This restructuring allowed for more precise targeting and efficient use of the advertising budget.

We implemented advanced bidding strategies, such as automated bidding and bid adjustments based on user behavior data. These strategies ensured that Speakap's ads were shown to the most relevant audiences at the optimal times, reducing wasted ad spend.