Figma
The collaborative design standard, from wireframes to dev-ready UI in one file.
Any team designing web/product UI that needs collaboration and a reusable design system.
Design & Prototyping
What Figma is.
Figma is the industry-standard interface design and prototyping tool, built for real-time collaboration. It covers the whole journey from wireframe to high-fidelity, dev-ready UI with a reusable design system.
We design in Figma so stakeholders can review live and handoff to Webflow is clean.
Figma pros & cons.
- ✓ Real-time collaboration and easy stakeholder review.
- ✓ Powerful components, variants, and design systems.
- ✓ Strong prototyping and dev handoff.
- ✓ Huge plugin and community ecosystem.
- – Not a production code tool. Designs still need building.
- – Advanced design-system work has a real learning curve.
- – Heavy files can slow down in the browser.
Is Figma right for your industry?
How Figma lands across the sectors we work in: B2B SaaS, FinTech & RegTech, Industrial & Manufacturing, and Professional Services.
B2B SaaS
Strong fitProduct and marketing design share one system and move fast.
FinTech & RegTech
Strong fitDesign systems keep complex, compliance-heavy UIs consistent and clear.
Industrial & Manufacturing
Good fitGreat for mapping and validating long, multi-step buyer journeys.
Professional Services
Good fitFast, on-brand page and asset design for lean teams.
Figma vs the alternatives.
| Alternative | What it is | Compared to Figma |
|---|---|---|
| Sketch | Mac-only design tool. | Capable but single-player and platform-locked next to Figma's live collaboration. |
| Adobe XD | Adobe's UX tool. | Effectively sunset; Figma has become the default. |
We design UI and full journey maps in Figma with a reusable system, then hand it over so your team can extend it.
Tactics that run on Figma.
Not sure Figma is the right fit?
A free audit maps your stack against your goals: a ranked list of what to keep, add, or replace, in 48 hours.