Verify by Tiller: Driving search visibility and digital growth for a KYC platform
A RegTech compliance product went from a near-invisible online footprint to page-1 rankings and nearly 9× the traffic, by turning a site redesign into a full Brand & Web plus Demand Gen engine.
The industry: RegTech & compliance SaaS
KYC, AML, and identity-verification platforms sell into regulated, trust-driven buyers: banks, fintechs, and supervised businesses. Credibility is the product, yet many compliance tools launch with almost no organic footprint: strong technology, invisible in search.
In this sector, the fix is rarely a cosmetic redesign. It's aligning a professional, regulatory-grade brand with the search and demand infrastructure that gets the platform found by the exact teams evaluating vendors.
Strong product, invisible in search
SEO + AEO foundations and content built around the high-intent compliance queries buyers actually search.
“From a limited footprint to page-1 visibility and 8× the traffic, a redesign that became a revenue engine.”
Verify is a robust digital solution developed by Tiller Technologies. While Tiller provides a broad suite of financial-technology software, including digital onboarding and wealth-management modules, Verify functions as their specialized, standalone KYC (Know Your Customer) application.
It helps regulated and supervised businesses streamline complex identity checks, international address verification, and AML compliance through a secure, scalable platform.
At the start, the client primarily wanted a redesign of their website to improve specific visual aspects. Once the collaboration began, it became clear the site had a very limited online footprint.
The real need was bigger: to improve market positioning and visibility so the platform could reach its target audience effectively.
The engagement evolved from a simple makeover into a comprehensive digital strategy, focused on improving the brand's positioning through a multi-channel effort:
Enhancing the site's interface to reflect a professional, regulatory standard.
Gradually integrating on-page SEO and strategic content to improve organic rankings.
Activating Paid Search and Display advertising as major acquisition channels for immediate presence.
Presenting new proposals each session to address search positioning, implementing essential services not initially considered.
Verify by Tiller experienced a significant transformation in its digital presence throughout 2025, a substantial increase in both reach and engagement.
Total sessions grew from 5,399 to 48,203 (+792.81% YoY). The average Google position improved from 45.1 to 19, moving the site from pages 4–5 to page 1. Engaged sessions rose +670.45%, total events reached 212,372 (+687.18%), and CTR more than doubled from 0.7% to 1.5%. Paid Search and Display grew from zero to thousands of sessions.
Beyond the metrics, the engagement rebuilt Verify's commercial foundation, turning a near-invisible product into a discoverable, conversion-ready platform positioned to win regulated buyers.
Climbing from page 4 to page 1 puts Verify in front of compliance and risk teams at the exact moment they evaluate KYC and AML vendors.
Nearly 9× organic sessions built a compounding inbound engine, reducing dependence on outbound and paid alone.
A 2.1× CTR and +670% engagement mean more high-intent visitors actually reach and explore the product, not just more raw clicks.
The redesign's stronger landing conversion and lower bounce turn new visibility into qualified pipeline instead of lost sessions.
Paid Search and Display generated demand from a standing start while SEO compounded, no waiting for organic to mature.
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