Cut Your CAC
Speakap boosted lead generation through targeted PPC strategies
Speakap faced challenges like high cost per lead and low conversion rates. Through targeted PPC strategies, we increased their conversions by 244% and reduced their cost per lead by 35%!
Who is
Speakap
?
Speakap is a mobile-first employee experience platform built to connect frontline and office employees with ease. It provides a centralized hub for all company-related information, including communication, onboarding workflows, training resources, recognition and real-time updates. Designed to simplify and enhance the employee experience, Speakap ensures teams stay informed, engaged, and productive, from the frontline to the HQ. With features like secure messaging, task management, tailored content delivery, and interactive updates, it bridges the gap between the frontline and HQ, fostering stronger internal communication and collaboration. Ultimately, improving employee experience for all.
Objectives
- Increase overall conversion rates from PPC campaigns.
- Reduce the cost per lead (CPL) to improve marketing efficiency.
- Generate higher-quality leads to enhance sales opportunities.
- Optimize ad spend to maximize return on investment (ROI).
- Improve the visibility and relevance of Speakap's ads to reach the target audience effectively.
Challenges
- High cost per lead, making marketing efforts less cost-effective.
- Low conversion rates from existing PPC campaigns.
- Difficulty in targeting high-intent keywords with effective ad copy.
- Inefficient campaign structure leading to poor budget allocation.
- Lack of continuous performance monitoring and optimization.
Benefits
Services Provided
Paid Search
Google Ads
Looker Studio Dashboards
STEP BY STEP
Our Approach
Our approach to optimizing Speakap's PPC campaigns involved a comprehensive and data-driven process. We focused on restructuring campaigns, optimizing keywords, improving landing pages, refining bidding strategies, enhancing ad copy, and continuously monitoring performance.
Campaign restructuring
We began with campaign restructuring, where we reorganized existing Google Ads campaigns to improve targeting and relevance. This included creating specific ad groups for different services and audiences, ensuring a more efficient allocation of the advertising budget.
Keyword optimization
Next, we conducted thorough keyword optimization to identify high-performing and cost-effective keywords. We focused on keywords with high conversion potential and lower competition, ensuring that our ads reached the right audience at a lower cost.
Landing page A/B testing
We developed and tested multiple landing page variants to identify the most effective design. By assessing various elements such as headlines, images, and call-to-actions, we significantly improved user engagement and conversions.
Bidding strategy optimization
We implemented advanced bidding strategies, including manual and automated bidding. Adjusting bids based on performance data helped us maximize ROI and lower the cost per acquisition (CPA) while increasing lead quality.
Ad copy enhancements
We created compelling and targeted ad copy to attract and engage the audience, highlighting Speakap’s unique value propositions to differentiate from competitors. Regular updates based on performance metrics maintained high relevance.
Results
Boosted online visibility & lead generation
- Remarkable reduction in Cost Per Lead by 35%.
- Significant increase in Sales Accepted Leads by 164% and website users from PPC campaigns by 135%.
+244%
Conversions
+164%
Sales Acepted Leads
+60%
Opportunities
-35%
Cost Per Lead
- Improved quality of leads and reduction in spam leads through optimized bidding strategies and targeted campaigns.
- Significant 244% increase in conversions.
