Telling stories was the beginning of a marketing plan, since users began to show changes in their behavior when consuming content, storytelling became the main tool to engage the Internet user through creative stories that increasingly motivated the reader to stay. That is why you must know the necessary actions that will help you increase sales through storytelling.

‍

‍

It is a fact that people through virtual platforms do not want you to sell to them directly, the client assimilates this treatment as harassment from the seller and it is possible that they always ignore your messages or calls, now, it is necessary to connect with your emotions. client, create a connection through your story where they feel 100% identified so that they themselves can offer effective solutions about your product or service.

‍

‍

All brands have something to tell...

‍

The secret or the magic key is knowing how to tell it and in this way manage to truly connect the emotions of those who listen, observe and are constantly monitoring the brand. A well-known example is the Steve Jobs speech to Stanford University graduates.

‍

Storytelling is a daily routine practice, every day you practice it without realizing it, well-told stories, whether happy or sad, in one way or another mark us and awaken our emotions, the same goes for the stories told by brands with the intention of sell. Its main focus is to touch the fibers of the consumer, that is why the art of telling stories has great benefits for your brand.

‍

‍

You must take into account 5 important elements to increase your sales through storytelling

‍

“Marketing is no longer about the things you sell but about the story you tell” Seth Godin
‍

‍‍

1) Establish your target audience: Defining your target audience when creating a story will help you focus on what your clients expect to read or hear, a story cannot be liked by everyone. Everyone, researching the buyer persona will be very useful when building a story so that it is adapted especially for your audience.

‍
2) Understand your audience: This refers to one of the most important points when building a story focused on sales, it is not the same to understand the needs of your audience about your product or service but also to understand what the correct way is. to connect your brand with the user's emotions. If you don't know how to connect with your audience, the message will not be clear enough, it is best to analyze your audience and start building a story.

‍
3) Tell memorable stories:  To increase sales through storytelling, you must ensure that the message of the story is recorded in the memory of your audience. Has it ever happened to you that you remember the character or story of an advertisement, but you don't remember what the brand is? It's not a good thing, so be careful with that.

‍

When this happems it can only mean one thing: they did not relate the brand well to the message of the story you conveyed. You always have to integrate what you want to tell about your brand, product or service with the audience's stories. That will be the only element that will make you increase sales through storytelling.

‍

‍

“I had to discover and understand my own history. Before being able to listen and help others with theirs” Barack Obama

‍

‍

4) Show the human side of your brand: Through stories, brands have a great opportunity to humanize it, telling facts that exist in the real world and that it can live. Anyone, this is one of the reasons why stories are effective in increasing sales. Getting your audience to identify with your story will be the main success of your sale.

‍

5)Define your dissemination channel: Determining what the channel will be to disseminate the story is one of the most important factors, it could be said that as much as the message itself, you must know where your audience is to achieve the expected sales report and results.

‍

We understand that navigating these waters can be challenging, but you're not alone. Schedule a free strategy call with our CEO, Alex Hollander.

‍

‍